Remixing Editorial Content for New Audiences and Media

THE CHALLENGE

NYT's Year in Review is an annual resurfacing of the best and more memorable content of the past year. The initative's goal was to increase readership and elevate the brand to new younger audience.

ROLE

Design and Strategy Director, Principal Designer (embedded contract)
2017-2018

THE SOLUTION

Success hinged on creatively remixing content into a compelling year-in-review vignette that encouraged readers to re-engage with past stories.

A key challenge was finding creative ways to showcase content from 20+ editorial desks, many of which shared their plans just days before publication. To tackle this, I analyzed content from previous years and collaborated closely with the broader newsroom. Through this process, patterns and themes began to emerge, providing a framework for organizing and presenting the material effectively.

DESIGNING A SYSTEM TO UNITE EDITORIAL


I developed a versatile and intelligent visual system that seamlessly adapted across both interactive and static media.

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While the primary entry points for the article included the main newsfeed, microsite, social platforms, and email, the system’s design extended beyond digital channels on promotional materials, such as ads and billboards.